STPT

Societatea de Transport Public Timișoara, abbreviated STPT, is the public transport company of the Romanian city Timișoara, and this is a logo rebrand I did.

The idea was to make a logo from the capital letters of each word of the company name, but I wanted a font that had straight lines, nothing too complex. I wanted the logo to incorporate the idea of speed and when I was playing around with the letters in Illustrator, I thought of duplicating them so it would look like a road between the first letter ‘S’ and the last one ‘T’.The logo is simple, I think it incorporates the idea of speed really well and it’s easy to read and remember by anyone no matter the age.

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